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Alternatives to Investing in Diageo: Expanding Your Portfolio


To diversify your investment portfolio, considering alternatives to direct stock investments in companies like Diageo can offer broader exposure to the lucrative beverage and alcohol sector. Here are several strategies to consider:


  1. Exchange-Traded Funds (ETFs): Investing in ETFs that focus on the consumer goods sector or specifically target the beverage industry can be a strategic way to gain exposure to a broad array of companies, including those involved in the production, distribution, and sale of alcoholic beverages. ETFs like the Consumer Staples Select Sector SPDR Fund (XLP) or the iShares Global Consumer Staples ETF (KXI) include holdings in major beverage companies and diversify the sector.

  2. Investing in Competitors: For investors looking for direct exposure to the market, considering Diageo's competitors can be a viable strategy. Companies like Pernod Ricard, Brown-Forman, and Constellation Brands offer investment opportunities in the alcohol and beverage sector, each with unique strengths and market positions.

  3. International Markets: Exploring stocks listed on foreign exchanges can uncover opportunities in emerging markets and established brands unavailable on your local stock exchange. For example, investing in companies like Anheuser-Busch InBev (listed on Euronext) or Heineken (listed on the Amsterdam Stock Exchange) can provide international diversification.

  4. Thematic Investments: For those interested in trends within the alcohol sector, such as craft beers, organic wines, or non-alcoholic beverages, thematic investments in smaller companies or startups could offer high-growth potential. This approach requires more research and a higher tolerance for risk but can yield significant returns for early investors in successful trends.


Before diversifying your portfolio with these alternatives, conducting thorough research and considering your investment goals, risk tolerance, and the overall market environment is crucial. Diversification can help mitigate risk, but staying informed about the sectors and investments you're considering is essential.

How to Invest in Diageo


  1. Set your investment goals. Whether a long-term investor or a day trader, your plan should detail your profit expectation and the stop-loss level at which you will liquidate the trade.

  2. Choose the Broker that best fits your strategy. The Broker will allow you to buy and sell the Stock. This step is vital; opening an account with a Broker that you end up unsatisfied with will be problematic. Although you may open an account with another, it's better to pick the right Broker straight from scratch.

  3. Open a Trading Account with the Broker. Most Brokers will ask you to upload an ID and proof of residence.

  4. Deposit Funds. Funding alternatives range from credit cards to bank transfers and e-wallets. The available options will depend on each platform. Trading Accounts are available in US Dollars (USD), Euros (EUR), Pound Sterling (GBP), Swiss Franc (CHF), and Australian Dollar (AUD) as the base currency. Diageo trades in the London Stock Exchange, so it's in GBP.

  5. Buy the chosen asset and Apply your Investment Strategy. Once the Broker confirms that your account is funded and ready to trade, it's time to buy the asset and apply your trading strategy.

  6. Review your performance and calibrate the strategy as needed. You can't expect to get it right from the beginning. When investing, especially while you are starting, you will make mistakes. That's a given. Learn from them, improve and twitch your strategy as needed.


However, before you proceed, you must take into account that:


  • Past performance doesn't mean future returns. You will hear stories about that "Trader that made a fortune". Don't assume an investment will continue to do well in the future simply because it's done well in the past.

  • Only invest what you can afford to lose. Make sure to keep your bank balance positive. There is no certainty that it will go well.

  • Don't blindly trust what you read online. People are biased, and even the top financial gurus make mistakes. Learn, investigate and reach your conclusions. Reading financial media will help you make more informed decisions, but do not take it as proven truth.

  • Stay Calm. Financial market volatility is scary, and it is easier to say than to do, but remember that it is hard to make good decisions while anxious. If you are getting too worried about your investments, then you should invest a smaller amount of money.

How to Invest in Stocks


  1. Set your investment goals. Whether a long-term investor or a day trader, your plan should detail your profit expectation and the stop-loss level at which you will liquidate the trade.

  2. Choose the Broker that best fits your strategy. The Broker will allow you to buy and sell the Stock. This step is vital; opening an account with a Broker that you end up unsatisfied with will be problematic. Although you may open an account with another, it's better to pick the right Broker straight from scratch.

  3. Open a Trading Account with the Broker. Most Brokers will ask you to upload an ID and proof of residence.

  4. Deposit Funds. Funding alternatives range from credit cards to bank transfers and e-wallets. The available options will depend on each platform. Trading Accounts are available in US Dollars (USD), Euros (EUR), Pound Sterling (GBP), Swiss Franc (CHF), and Australian Dollar (AUD) as the base currency.

  5. Buy the chosen asset and Apply your Investment Strategy. Once the Broker confirms that your account is funded and ready to trade, it's time to buy the asset and apply your trading strategy.

  6. Review your performance and calibrate the strategy as needed. You can't expect to get it right from the beginning. When investing, especially while you are starting, you will make mistakes. That's a given. Learn from them, improve and twitch your strategy as needed.


However, before you proceed, you must take into account that:


  • Past performance doesn't mean future returns. You will hear stories about that "Trader that made a fortune". Don't assume an investment will continue to do well simply because it's done well in the past.

  • Only invest what you can afford to lose. Make sure to keep your bank balance positive. There is no certainty that it will go well.

  • Don't unquestioningly trust what you read online. People are biased, and even the top financial gurus make mistakes. Learn, investigate and reach your conclusions. Reading financial media will help you make more informed decisions, but do not take it as proven truth.

  • Stay Calm. Financial market volatility is scary, and it is easier to say than to do, but remember that it is hard to make good decisions while anxious. If you are getting too worried about your investments, then you should invest a smaller amount of money.

Guinness Beer

IS GUINNESS STOCK LISTED ON A STOCK EXCHANGE?

If you are browsing the internet looking for an investment platform where to buy Guinness shares, look no further. We have bad news: Guinness isn't listed on the stock exchange. Hence, you cannot acquire shares. While you can't invest directly in Guinness, you can buy Diageo shares, which is the company that owns Guinness.

At the end of this article, we detail how to invest in Diageo.

9.2.24

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